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Check This Out: New Video Designed to Reduce Stress in Cats

Does your cat get stressed out by loud noises, like fireworks or storms? Well, your feline friend is not alone. 64% of cats immediately hide during fireworks, with 26% showing visible signs of distress including trembling and panting. 13% of cats refuse to eat during or after fireworks displays. In response, MORE THAN has created the first film for cats that is scientifically designed with the intention of reducing stress caused by fireworks and loud noises (Hey, multi-pet homes, they created one for dogs, too)!

Called Peer Window, the film is set entirely within a window frame to reflect a cat’s habitual behaviour of staring out of windows for approximately five hours a day. Show the video to your cat and let us know what happens!

The film contains a blend of animate and inanimate objects – looping scenes of fish, swaying trees, rain droplets and rippling water, among other abstract images. Along with these scenes are melodic sounds in cat-friendly frequencies, like purring, and the softly spoken voice of David Tennant – based on research that indicates a human voice can relax cats.

“Noise phobia in cats and dogs can lead to distress, injury and long-term behavioural problems, so it’s important for pet owners that they do as much as they can to help calm and relax their animals.” – Pet Behaviourist Karen Wild

In the video below, pet behaviourist Karen Wild and vet Robert White-Adams (with a little help from David Tennant) talk about the science behind the films:

 

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Just when this dog-eat-dog world has handed you all the poop you can take, it's time to walk the dog. Or wash the dog. Or feed the dog. You get the idea. So welcome to the world of easy-to-care-for cats. Entertainment comes bundled in a furry, huggable, self-cleaning cat who won't beg for your food. In his eyes, you don't eat well enough anyway. Just keep a laser pen handy, sit back and wait for the fun to begin! Cats...ya gotta love 'em.

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